Today is Cyber Monday, the Monday after Black Friday, where online stores are doing a little stunt for the last time. Especially technology and gadgets can drop considerably in price. Where do you find the best promotions?
Black Friday comes from America, where they celebrate Thanksgiving on the fourth Thursday in November. Shops and businesses are then closed, but will reopen on Friday. Most are still free that day, so this is the ideal time for retailers to hold their last major sale of the fiscal year. They call this day Black Friday because their turnover determines whether they leave their accounts in red or black that year.
In America, Black Friday used to take place in stores, and you could only expect deals on the Internet on Cyber Monday. That dichotomy is long gone. Nowadays, you will find just as many offers in the online stores as in the shopping streets. Offers that you found last Black Friday are often valid no later than today.
Not all offers are cheap
You look for a coup and find a high price with a dash through, next to a nicely lower number. Mission completed, right? No, because not all offers are reliable and not all ‘discounted’ products are actually cheaper. Although, according to the Dutch Consumer and Market Authority, stores are not allowed to lie about the old price of their goods, this rule is regularly violated during Black Friday and Cyber Monday. For example, 39 large retail chains were guilty of price fraud last year.
Another trick is to artificially raise the price of the product before Black Friday, so that the regular price suddenly seems cheap, or to pull out an old offer that is not really that special at all. If you do not want to be cheated, you will have to do your own research. In a previous article, we have already described how you can check if a coup is really cheaper.
Offers in a row
Those looking for discounted gadgets can visit Tweakers this year. During the day, the editors of this technology site list all the offers and also examine whether it is really a fair trade.
If you know what you want, it is much easier to find great deals. Make an overview of the products you would most like to buy and do a feasibility study. For example, are you looking for a new television? First, check which models meet your requirements. With this knowledge, you know exactly what you are looking for and what you are not looking for, and you can go directly to Pricewatch, which shows you the best deal. Or create a price alert so you immediately hear if there is a great deal.
What do you know about Black Friday? Test your knowledge with our quiz:
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