“PIB India helps market Dutch horticultural technology in India”

The Brabant-based company Meteor Systems has been producing and distributing cultivation systems and irrigation systems to the worldwide greenhouse horticulture for over 25 years. From their factories in the Netherlands and North America and with their office in China, they supply systems for growing vegetables, soft fruits, cut flowers, leafy vegetables, herbs and more recently also for medical cannabis.

Their latest innovations are the development of multilayer racks for indoor and vertical agriculture, sustainable floats for Deep Water Culture (DWC) and Nutrient Film Technique (NFT) and low-substrate cultivation. “The moment growers realize that too much water is being used in outdoor cultivation and that significant water can be saved in other cultivation systems, Meteor Systems comes into play. Our mission is to translate traditional horticultural knowledge into modern technologies,” explains Peter Lexmond, Commercial Director of Meteor Systems. The Partners for International Business (PIB) program targeting India will soon be launched and Meteor Systems is one of the advancing companies.

Peter Lexmond, Commercial Director of Meteor Systems

Water saving is paramount in India
PIB stands for Partners for International Business and is a program in which Dutch companies realize their international ambitions in a public-private partnership. Innovation Quarter and Dutch Greenhouse Delta (DGD) coordinate PIB India. Desh Ramnath, business developer at DGD: “PIB India will bring the benefits of Dutch horticultural technology and knowledge to investors, entrepreneurs and policy makers in India and demonstrate and present the success stories of the technology.”

The cluster currently consists of 9 parties active in national and international (greenhouse) horticulture, which offer a number of complementary products and services and together represent the entire Dutch horticultural chain. Peter Lexmond, Commercial Director for Meteor Systems and Marc Staring, Account Manager at Meteor Systems, explain why Meteor Systems participates in PIB India: “Water is a big problem in India and growers in India realize that they can save a lot of water if cultivation from the ground up and they use cultivation systems.They are taking steps towards mid-tech and sometimes towards high-tech.We are therefore receiving more and more applications from India but these are individual projects and there is still some structure.However, India is a large country, and it is a fragmented market made up of many states with their own culture and characteristics.We see the benefit of approaching the market approach in a structured and step-by-step way and working with other Dutch companies from the horticulture sector to achieve a solid position as a partner for India. Governments and investors also want a single point of contact representing a group of companies. “

Greenhouse for breeder Simply Fresh

Affordable food safety
Meteor Systems is already delivering a number of projects in India. The 60-hectare modern Simply Fresh plant is an example of this. Simply Fresh is India’s largest advanced hydroponic nursery and focuses exclusively on affordable and safe food, free of pesticides, herbicides and pollution. Meteor Systems produced and installed steel gutters for growing wine tomatoes, strawberries, blueberries and turmeric.

Food security is also one of the spearheads of the Indian government and PIB India. With India’s massive population growth and high export ambitions, India will need to grow more food in a more efficient, sustainable, healthier and safer way. This is reinforced by the demands and desires of India’s fast growing middle class. They want safe, fresh and locally grown food, without pesticides. The current agricultural system in India is not able to meet this growing and changing demand.

Dutch technology and knowledge can make a huge contribution to delivering fresh, healthy and sustainably grown food. India has a number of very densely populated cities which generate a huge demand for food. This also provides opportunities for vertical farming, which saves a lot of water and can deliver a uniform product, close to the consumer.

“We see that India is really on the brink of a technology battle in agriculture and horticulture. The government has an important role to play in how fast the market develops from mid-tech to high-tech. They have the key,” according to Peter Lexmond . “Using this PIB India, we aim to become acquainted with India step by step, to build a network and ultimately achieve annual growth.”

Greenhouse for breeder Simply Fresh

For more information:
Dutch greenhouse delta

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