Food Bank – The work is not finished yet, but from 6 to 9 December, hundreds of Unilever employees in Rotterdam and a number of other food companies will pack 42,000 Christmas packages for the food bank.
Unilever is participating for the eleventh time annual action for the food banks. This year with the support of partners. This year thanks to partners Bidfood, Domino’s Pizza, National Postcode Lottery, NIBC, Mars, Martin Stolze, Müller, Rabobank, Riedel, Dr. Like last year, Oetker and Upfield put together 42,000 packages. Half of the packages will be packed safely and at a sufficient distance from each other in Rotterdam Ahoy. The other half will be packed at the same time in Biddinghuizen by partner Bidfood.
Food bank ambassador Danny Blind also rolls up his sleeves and helps pack on December 9 at the location in Biddinghuizen. Customers of food banks throughout the Netherlands will receive the Christmas balls as extra support for the holiday.
Annual Christmas campaign
What started eleven years ago as a small packaging campaign at Unilever’s office has now grown into a large, annual Christmas campaign. With different products from Unilever brands in the packages every year, but in recent years also with products and vouchers from partners. For example, this year a Domino’s Pizza voucher was added to the package for a free pizza, and Mars has been adding snacks for a few years now.
The Food Bank greatly appreciates the help, especially in a year when the effects of the pandemic continue, and the Food Bank’s customers can use all possible help extra well. José Tijssen from Food Banks Holland: “It is heartwarming to see that again this year an extra package will be made available to customers in the food bank for the holidays. It is great that it can be achieved through the efforts and cooperation of companies and volunteers. The mission of the food banks remains the same: We remain committed to providing direct food aid to people who need it most temporarily.
Source: Unilever / @ FoodClicks
Author: Steffen van Beek
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