The food service sector packs 42,000 Christmas packages for the food bank


Food Bank – The work is not finished yet, but from 6 to 9 December, hundreds of Unilever employees in Rotterdam and a number of other food companies will pack 42,000 Christmas packages for the food bank.

Unilever is participating for the eleventh time annual action for the food banks. This year with the support of partners. This year thanks to partners Bidfood, Domino’s Pizza, National Postcode Lottery, NIBC, Mars, Martin Stolze, Müller, Rabobank, Riedel, Dr. Like last year, Oetker and Upfield put together 42,000 packages. Half of the packages will be packed safely and at a sufficient distance from each other in Rotterdam Ahoy. The other half will be packed at the same time in Biddinghuizen by partner Bidfood.

Food bank ambassador Danny Blind also rolls up his sleeves and helps pack on December 9 at the location in Biddinghuizen. Customers of food banks throughout the Netherlands will receive the Christmas balls as extra support for the holiday.

Annual Christmas campaign

What started eleven years ago as a small packaging campaign at Unilever’s office has now grown into a large, annual Christmas campaign. With different products from Unilever brands in the packages every year, but in recent years also with products and vouchers from partners. For example, this year a Domino’s Pizza voucher was added to the package for a free pizza, and Mars has been adding snacks for a few years now.

Unchanged mission

The Food Bank greatly appreciates the help, especially in a year when the effects of the pandemic continue, and the Food Bank’s customers can use all possible help extra well. José Tijssen from Food Banks Holland: “It is heartwarming to see that again this year an extra package will be made available to customers in the food bank for the holidays. It is great that it can be achieved through the efforts and cooperation of companies and volunteers. The mission of the food banks remains the same: We remain committed to providing direct food aid to people who need it most temporarily.

Source: Unilever / @ FoodClicks

Author: Steffen van Beek

Related news

Sustainability – Ben & Jerry’s ice cream brand is committed to reducing greenhouse gas emissions from 15 dairy farms to half the industry average by the end of 2024. Once the ‘Mootopia’ project has proven itself, the initiatives will be extended to farms in Ben & Jerry’s global dairy supply chain.

Read message



Formelnyt – De Pizzabakkers introduces a plant-based pizza in April, which has been developed with a team of plant-based specialists. The plant-based pizza, named ‘Nduja Vegana’, is temporarily on the menu.

Read message


Wholesale – On 4 and 5 April, Bidfood is hosting the Horeca Performance of the Year in Walibi Holland. It will be a day filled with inspiration, razor-sharp offers and fun, says the wholesaler from Ede.

Read message


Presentation – Food Reporter will deliver the guide launch live as the official media partner for Gault & Millau. Updates to the award ceremony in TivoliVredenburg also come regularly via the social media channels.

Read message



Appointment – Joost Houben will start on April 1 as Vice President Customer Development for Unilever Holland. He succeeds Fred van Beek, who had already been announced as CEO of Eijerkamp Retail Group on 1 April.

Read message


Wholesale – Foodyard, the catering wholesaler Bidfood’s platform, now offers catering professionals the opportunity to update their knowledge online through the Online Academy. In short videos, articles and podcasts, experts and experiential experts explain various topics. This online learning module contributes to Foodyard’s ambition to connect catering professionals across the Netherlands even more with …

Read message


Leave a Comment