A famous French candy ad from the 1980s had the slogan “petit mais costaud” meaning “small but strong”. According to Fatiha Charrat, commercial and marketing director of fruit and vegetable exporter Delassus, this slogan fits in perfectly with Moroccan grape exports. “There are no more than 8,000 tonnes of such popular seedless grape varieties available during the main marketing period from mid-May to late July. The majority of the grapes grown for export come from Grapa’s new protected variety portfolio, Sun World or SNFL.Most European importers seem to choose Morocco during this period due to its logistical flexibility.The transit time is a maximum of five days.It is barely two days for Spain and three days for France.Supplies are possible daily according to a tailor As a result, the fruit is always fresh and has a naturally ripe taste. “
Delassus Group wants to be the reference for grapes from Morocco. “So far, 200 hectares have been planted in three areas. But several plots are currently being prepared. Delassus Group exports the well-known varieties Sable®, Midnight Beauty®, Ivory®, Autumn Crisp® and Passion Fire®, among others. Next season, we will, in order to manage the volume expansion, have a brand new packing station that is well equipped for packaging at the source. “
“The main grape exporters in the international market are Chile, the USA and Italy. In 2021, the United Kingdom, Germany and the Netherlands were the three most important grape importing countries in Europe. Together, they imported about 25% of the grapes traded worldwide. Growers who want protect themselves from competition, club variants are cultivated with stable margins, ”explains Charrat.
“Sun World, Grapa Varieties, SNFL or IFG are all looking for varieties with new flavors, a longer sales calendar and better growing characteristics. These organizations license the cultivation of their varieties and growers pay royalties for this.”
“The grape is one of the first crops grown by mankind. The fruit was already cultivated 6,000 to 8,000 years ago. According to the United Nations Food and Agriculture Organization, around 81 million tonnes were harvested in 2021 on an area of 7 million hectares. , an increase of 6.5% compared to 2018. The increase in demand is expected to create an attractive market for grape growers worldwide. “
Morocco is a relatively small player in the market. “China is the largest grape producer with 14.5 million tonnes, followed by Italy with an average of 8.5 million tonnes, the United States with 7.2 million, Spain with 6.5 million and France with 6 million tonnes. Morocco produces 450,000 tonnes, of which 75% are table grapes and 21% are grapes. Morocco is therefore currently a small producer. Only a very small quantity is exported, below 8,000 tonnes. Unlike European consumers, Moroccan consumer grapes are like a summer product. The first fruit is available in May and the supply continues until September, ”says Charrat.
“The main varieties grown for the domestic market are seeded grapes such as Doukkali, Muscat, Valency, Abbou and Boukhanzir, which make up about 77% of the total area. The rest are Alfonse Lavallée, Adari, Cardinal and Madelaine. The seedless varieties cover a insignificant area, not even more than 600 hectares. “
The war in Ukraine disrupts the distribution channels of the world market due to the increase in the cost of logistics and personnel. “It is very likely that shipments will get stuck and the harvest may be delayed due to insufficient availability of workers. According to the exporters, the demand for grapes in supermarkets in UK and Germany will increase,” Charrat concludes.
For more information:
Phone: +212 665 186 868 (Morocco)