Why small businesses are more popular with employees: ‘There is a lot of trust’ | NOW

Small businesses score better on trust, pride and fun in the workplace. It shows a data analysis from Great Place to Work, known for the certificates of the same name for companies. But what makes smaller organizations better than the big players?

Great Place to Work assesses companies on their work culture by asking employees about various topics. Data from more than 24,000 employees in 189 organizations worldwide with an average score of seven or higher have been analyzed for a confidence index.

This shows that small organizations perform better on trust, pride and pleasure than medium and large organizations and multinationals. A top 39 best jobs in 2022 has also been compiled. This includes companies that scored high on the Confidence Index and that stood out in the culture survey.

ViewSonic Benelux, a supplier of monitors, projectors and digital whiteboards, has been named the best workplace among small companies. The company is actually small: the permanent team consists of ten people. There are also about fifteen operating staff in the office, who, among other things, answer questions from customers from all over Europe.

Freedom makes employees feel more responsible

According to Frank Husken, regional manager of ViewSonic Benelux, everyone is doing so well because of the open culture. “We share everything with each other. In addition, everyone is valued. Sometimes you hear that the employees do not dare to speak out, but that is definitely not the case with us.”

Colleague and marketing manager Anne Laurine Stadermann says that there is also great confidence in the workplace. “Everyone is in charge of their own ‘shop’ and we do not check on each other.”

In addition, there is confidence that everyone will get their work done. “I have three small children, everyone understands that when I’m busy with the family. Or if I want to exercise in between, it’s also possible. Frank sets a good example in this. His agenda simply says: ‘To take the dog to the groomer. “Husken says that this freedom makes everyone feel more responsible.” That’s why we all work equally hard. “

Stadermann has deliberately chosen to work for a small company. She knows how it can go with the bigger players. “I worked in a big company where I myself was allowed to make a lot fewer decisions. Here I feel a lot more entrepreneurial. I’m a lot more creative that way, and that makes it so fun.”

Keeping people happy with extras does not work

That’s exactly why small businesses score better, says Wencke Ester-Lorber, commercial director at Great Place to Work. “The larger companies have usually existed a little longer, and there is a top-down way of leading. The top determines how the employees do it. But with empathic management and understanding, you get to do much more. We see that the culture is assessed. to be better under this kind of leaders. “

But how do you know if the culture is good? You can feel it in a number of things, says Ester-Lorber. If there is a lot of gossip and everyone is suddenly quiet when the boss walks by, you already know it is not going well. “You also see that a lot of companies want to keep employees happy with extras, such as table tennis tables. It’s nice, but as soon as the boss walks by, the employees stop playing table tennis. A good boss is involved.”

“It looks like you can buy employees with it, just like with a nice salary.”

Wencke Ester-Lorber, Commercial Director Great Place to Work

In any case, Ester-Lorber is amazed at the number of perks that organizations offer to attract employees. “It seems like you can buy employees with it, just like with a nice salary. That’s nice, of course, but will that employee still stay after a few months if the culture is not in order?”

Still, it’s never too late to change her work culture, she says. It starts with knowing what is going on and not closing your eyes to it. “Be open about what kind of a culture you have. But such a thing you do not change from one day to the next. It is not for nothing that you say: trust comes on foot and goes on horseback.”

Husken is also aware of this. “We are now number one, but staying on top is verse two. We just keep doing what we feel comfortable with and hope to continue to do so.”

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