“In Sweden, 70% of food is imported and 40% of the green leaf is wasted. Fresh products are distributed through supermarkets, leading to emissions and the ‘last mile’ problem. All products are packed for transport and sale,” says Gloria Kraus, CEO of Hollbium, a Swedish agtech company.
Therefore, Hollbium strives to bring nature indoors, as part of any indoor environment. The Swedish company is currently introducing The Loop, a system that is leased to companies. It is a micro-cultivation facility for the city that should contribute positively to the atmosphere in the area. And as a self-sufficient system, of course, it also produces fresh produce.
The device has a size of 60 cm by 160 cm. With its compact size and sleek design, the setup fits anywhere. The installation is quite simple. All you need is a socket, a wall and wifi. Loop is a modular system that can be constantly upgraded. The frame is made of stainless steel and has a service life of more than 10 years.
Gloria explains that almost anything can be grown with The Loop: leafy greens, small vegetables, strawberries, peppers as well as flowers, lavender and more. Only organic fertilizer is used for the system, which allows the plants to grow healthily. The loop has a water and feeding cycle to minimize losses. The plants take what they need.
Hollbium does not focus on growth cycles as the plants grow all year round, twice as fast as normal. Loop is always full of plants of different sizes. You harvest what you want to eat and the rest continues to grow. By cutting the leaves away from, for example, lettuce, the plant can grow even longer. In this way, the vegetables can be used for a longer time.
The system is made of durable materials and is modular for easy replacement and upgrading of parts. Hollbium partners can repair and recycle parts if needed.
Own cultivation in the office
“We see that the population is growing, while climate change has a negative effect on horticulture and vice versa. At the same time, more than 60% of the population already lives in urban areas. Food production must be decentralized to avoid negative side effects from packaging, transport and waste,” adds Gloria.
Hollbium brings vertical micro-growers to offices and semi-public places to grow fresh leafy vegetables right where they are ingested. The company believes that sustainable solutions must be aesthetic in order to have a place in our daily lives. Therefore, the company develops functional and beautiful solutions that match an urban infrastructure and deliver clear benefits. Hollbium wants to give nature a place within the existing walls.
The loop in a restaurant
Why within the walls?
“We want to bring food production to where it is consumed, for example in the office.” The loop should therefore not be stored in the basement, it simply provides extra benefits with its green experience. Imagine a gray and sad Monday morning. You walk into the kitchen and the smell of strawberries or fresh basil greets you …
“We need to connect functionality and design to make sustainable technologies attractive to consumers. We do that with The Loop. Vertical farms are our partners because we both have a similar vision. We can show consumers the benefits of new cultivation technologies.” , says Gloria.
From the ground to the table
Hollbium brings the jack to the board. The company’s mission is to make horticulture a natural part of any indoor environment by connecting functionality and design.
The company developed a hydroponic system using a biofilt design. The system uses the senses – taste, smell, touch and attractive eyesight – to increase comfort and well-being. Research states that The Loop increases well-being by 15% due to its biophilic design and contributes to the creativity of the people who work in the space where the plants grow.
The Loop is a plug-and-play solution that, according to the developers, fits on any wall and allows decentralization of cultivation. Hollbium chose a natural form with sufficient space for the plants. “The Loop fits well into any interior and workplace and is valued as a design piece in itself. Plants are put in the spotlight and the light makes it look like a window.”
“We see companies now redesigning their offices to motivate their employees to return. The values have shifted towards green and quality rather than quantity. The office is becoming a social place,” says Gloria.
“The way we look at jobs began to change with the coronavirus pandemic, and it will continue to change in the future. We value space more as we increase the quality of people around us through sustainable urban development. And we try to shorten our supply chains We want people and companies to value locally (or within Europe) grown food and integrate the beauty of nature into their daily lives, “she adds.
For more information:
Gloria Kraus (CEO)