[Interview] Saatchi Art and Samsung The Frame Art Store take virtual art to the next level – Samsung Newsroom Belgium

Thanks to extensive collaborations with artists and galleries from around the world, Samsung’s art store boasts an extensive library of artwork. The partnership with the renowned digital art gallery and network Saatchi Art has brought some of the most viewed artworks in the art store into living rooms. It is also one of Samsung’s longest-standing partners since the launch of The Frame in 2017.

Samsung Newsroom spoke with Sarah Meller, Senior Director of Brand & Marketing Strategy at Saatchi Art, about the network’s collaboration and perspective on digital art and the Art Store. Here you get a look at the collaboration that takes the virtual art world to a new level.

Q: Why did you decide to partner with Art Store in the beginning?

We wanted to be at the forefront of using technology to bring the world of art to people on a global scale. In working with The Frame, we felt that art would become a more integral part of people’s lives. It would lead to a greater appreciation of art in general. A good thing for us.

Q: What artwork would you recommend users enjoy through The Frame’s Art Mode?

It’s hard to pick just one. Saatchi Art’s principal administrator, Rebecca Wilson, selected several artworks for The Frame that showcase the versatility of television. They are different and equally amazing and include everything. From the abstract paintings of Claire Desjardin to the landscape photography of Dean West.

If I have to pick a few, I recommend these:

  • Dancer: Gama #0 by Cody Choi: A contemporary photographer and choreographer best known for his stunning, figurative portraits of dancers in motion. Cody is a dancer himself, which means he masterfully captures the dynamism and passion of his subjects.

  • Boomerang House by Cécile Van Hanja: She is best known for her abstract renderings of modern architectural spaces. Cécile’s paintings depicting houses and swimming pools take you straight to mid-century spaces.

  • Winter Warm II from Sandy Dooley: She is an impressionist artist who loosely sprays vibrant shades of paint. These characterize her harmonious landscapes, and are inspired by memories from growing up in the English countryside.

Q: How has Art Store changed since your first partnership with Samsung? What improvements stand out the most?

Since our collaboration in 2017, the selection has grown enormously. It was very inspiring. It’s great to see iconic institutions like the Louvre Museum joining in and bringing museum-quality art into the homes of The Frame users around the world.

Q: How has Saatchi Art evolved since your first collaboration with Samsung?

At Saatchi Art, we support our artists in exploring new media and styles. We have expanded our offer within digital art and NFT. And we are excited because NFTs not only bring practical benefits to artists, but also give them a new medium to express their creativity. We look forward to further developing our mission in this area.

Q: Do you think technology is changing the way people appreciate art?

Technology has given us many advantages in art. While real-life art experiences will never and should not disappear, technological advances like the Art Store are changing the way people access and consume art. Ultimately, these changes lead to more democratization, more diversity, more experimentation, and more creativity.

Another advantage of The Frame is the lighting and colors that the television creates. Lighting is so important when it comes to displaying art. The fact that The Frame automatically adjusts the brightness of the screen as the lighting conditions change helps to preserve the natural colors of the artworks. It makes for a fantastic viewing experience.

To view art from the collaboration with Saatchi Art, visit the Art Store at The Frame.

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