Albert Heijn starts a breakfast campaign together with the Food Bank

Overview of the products that can be purchased for the food banks

Action – Because no child goes to school without breakfast, Albert Heijn is starting the national campaign “You can’t learn on an empty stomach” together with the food banks. Customers can buy breakfast cereals in AH’s 550 stores and donate them to the Food Bank. The campaign runs from 29 August to 4 September.

Every week, the food banks deliver food to 90,000 people, of which 33,000 are children under 18 years of age. The national campaign has been launched especially for these children. The products that customers can donate, such as breakfast items and essentials such as peanut butter, muesli, rice cakes and whole wheat macaroni, are special and are collected in store. It is so easy for customers to sort out the products. “It would be great if we collected a lot of products this week for families who are customers of the food bank!” says Leo Wijnbelt, chairman of the board of Food Bank Netherlands.


Albert Heijn and Food Banks Holland have been working together for years. Albert Heijn donates around 4.3 million products to food banks every year and also shares knowledge and information about, for example, logistics and ordering systems. In addition, Albert Heijn makes its national store network available to organize local fundraising campaigns.

44 million products

The food banks provide food to 90,000 people every week, including 33,000 children under the age of 18. To be eligible for food, a single person must have a maximum of 250 euros per month after deducting fixed costs such as rent, gas, water, electricity and insurance. The norm is broader for families. In 2021, the food bank distributed more than 44 million products. The work is carried out by almost 13,000 unpaid volunteers.

Source: AH/@FoodClicks

Author: Steffen van Beek

Related news

Appointment – ​​Ahold Delhaize announced on Wednesday that Jan Ernst de Groot has been appointed Chief Sustainability Officer (CSO). In this newly created position, he will be responsible for the success of Ahold Delhaize’s comprehensive vision, strategy and objectives related to all aspects of environmental sustainability, healthy eating, social impact, ethics, human rights and governance.

Read message

Collaboration – Albert Heijn, Jumbo, Coca-Cola and Vrumona announce in a joint message that they will stop using the plastic handles on all multipacks of soft drinks and water offered in the Netherlands. The step leads to a saving of almost 40,000 kilos of plastic and makes more than 550,000 kilos of plastic easier to recycle.

Read message

Introduction – De Graaf Bakeries has developed a vegan frikandel sandwich. The sandwich is made exclusively for Albert Heijn and is part of the new generation of fresh snacks in the retailer’s bakery department, which matches the need for sustainable and plant-based snacks. In addition, the vegan frikandel sandwich has a Nutri-Score B.

Read message

Free time – On Friday 17 June, 300 boys and girls from all over the Netherlands will come to the KNVB Campus in Zeist for the final of the KNVB School Football Tournament. As a partner of the KNVB and supporter of football in the Netherlands, Albert Heijn provides fresh fruit as a snack during the break during all matches.

Read message

Formula news – Albert Heijn starts a new food service. Soon the first vans appear on the street with the text ‘Meal at home. Prepared with care, brought with love.’ These are ‘personalised’ meals for people who could use some help in the kitchen or who are looking for convenience, according to AH.

Read message

Brand new – More healthy products at the checkout, a separate shelf with healthier snacks in the store and sports nutrition from the brands Body & Fit and Barebells. Albert Heijn will work more with a healthier lifestyle and will therefore adjust a number of things from Monday.

Read message

Leave a Comment