Food100 announces the 100 most important food changers

For the sixth time, Food100 presents the list of the 100 most important Dutch food changers at the moment. These emerging talents and established leaders are building a better and fairer food system for all. With the election, Food100 provides a platform for impact makers who think, dare and act differently within Dutch agrifood, they report.

The list also includes various food retailers active in the organic sector, including: Merle Koomans van den Dries (chairman and director of Coöperatie Odin), Michaël Wilde (director of Bionext), Welmoed Deinum (owner and farmer at Graasboerderij), Marieke Laméris (co-founder of Lekker Lupin & Proeflab Wageningen), Joost van Schie (owner of Boerderij de Eenzaam & Oogstwinkel Leiden), Geertje Zeegers (country manager at Too Good To Go), Bas Antonissen (co-owner of BoerBas), Femke van den Heuvel (VIP Health & Nutrition), Merijn Koops (key account specialist manufacturing at Too Good To Go) and
Ellen van Straten-van der Vorm (organic grower on Groentehelden Texel).

Growing awareness
“The list of 100 game changers in food shows how great the need for innovation is in the food system”, says the Food100 jury. “Innovative farmers, food tech startups, researchers, activists, food designers, retailers, caterers, trade associations: awareness has increased enormously throughout the food chain in recent years. A better food system will only become a reality when the belief that healthier and more sustainable food grows . is possible.”

Dialogue in the food chain
“Knowledge sharing and connection are more important than ever. It is not polarization that brings us forward, but a continuous dialogue between all actors in the food chain. In the overheated debate about the future of the agri-food sector in the Netherlands, understanding each other’s roles is essential Therefore brings an initiative like Food100 important Food100 innovators together with the established order, connects the young generation with seniors in agrifood The list consists of 50 up-and-coming talents under 35 and 50 established food changers over 35. Together they can make an even greater impact and inspire the entire industry. “

The Food100 jury
An independent jury of experts compiled the Food100 list from more than 250 applications. The candidates were assessed based on four criteria: determination, innovation, sustainability and the extent to which the candidate shares knowledge and insight.

The professional jury for 2022 is a broad reflection of the food chain and consists of the following experts:

  • Jury chairman Christiaan Vette, independent advisor for strategy, innovation and transformation
  • Isabel Boerdam, founder of Green Food Lab, Hip Vegetarian and De Week Zonder Vlees
  • Dr. Jeroen Candel, lecturer in public administration, member of the Council for Animal Affairs and the board of the Food Transition Coalition
  • Anne Reijnders, inspires new eating behavior with De Lekkere Man and through TV programmes
  • Tim van der Mark, pig farmer and board member Dutch Agricultural Youth Contact
  • Tarique Arsiwalla, founder of Protix, investor in sustainable agri-start-ups and strategic advisor at Vermaat Groep
  • Dalila Sayd, who works on a social food landscape with Het Eetschap

Appreciation of impact makers
With Food100, the promoters AgriFood Capital, Food Hub, Food Inspiration and Slow Food Youth Network want to offer a platform to everyone who is actively engaged in better food and drink in the Netherlands: they want to express their appreciation for the positive actions and improvements to the impact makers realizes. .

Announcing Food Heroes 2022
“Six food changers from the Food100 list receive a special mention for their outstanding achievements over the past year.” The Food100 jury will announce the Food Heroes 2022 during the Food Inspiration Trendtable on Friday 25 November. In the past year, critical researcher Herman Lelieveldt was on the list, among others, who showed how a private lobby got the proposed sugar tax off the table, as was Linda Klunder, who as co-founder of Kumasi processes residual flows from the cocoa industry into soft drinks to generate extra income for farmers .

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