Lidl lets consumers vacuum against food waste


Saves for containers and a vacuum pump to better preserve food and prevent food waste

Food waste – Leading up to Waste Free Week (starts 12 September), Lidl and Too Good To Go announce the next step in their fight against food waste. The parties are starting a savings campaign for fresh containers, where food (leftovers) can be stored at home in a vacuum so that they have a longer shelf life.

Since the start of the collaboration between Lidl and Too Good To Go in 2020, a total of 1.3 million Too Good To Go boxes of fruit and vegetables have been saved in Lidl stores. The action now is a sequel to that. The campaign helps consumers to become more aware of how they handle food (leftovers). By storing the food vacuumed at home, it has a longer shelf life than in standard containers and fewer leftovers end up in the bin, is the rationale behind the campaign. The ultimate goal is to save 73 kilos of food per household – which equates to hundreds of euros.

waste app

Too Good To Go’s waste app connects stores and restaurants worldwide with leftover products for consumers. In 2021, it was no less than 52 million meals saved. With 5 million saved meals in one year, the Netherlands is at the forefront of food savings in Europe. Geertje Zeegers, country manager Too Good To Go: “With our app, we do everything we can to fight food waste, in collaboration with our more than 8,500 partners. In the run-up to the fourth edition of the national Zero Waste Week, Lidl is sending out an important signal and helping its customers to easily store (leftover) food. Especially at home, where no less than 32% of food waste takes place, there is still much to gain.”

Date disc

That savings campaign by Lidl encourages Dutch households to vacuum food and thereby extend shelf life. Customers get a stamp with a purchase of 10 euros, where they save for trays and a vacuum pump. The containers also have a date dial with which the storage date can be set. In times of inflation and looming food shortages, this savings campaign is not only good for the environment, but also for the wallet: households can potentially save on average not only 73 kilos of food per year, but also around 250 euros.

Source: Lidl/@FoodClicks

Author: Steffen van Beek

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