Lidl lets consumers vacuum against food waste

Saves for containers and a vacuum pump to better preserve food and prevent food waste

Food waste – Leading up to Waste Free Week (starts 12 September), Lidl and Too Good To Go announce the next step in their fight against food waste. The parties are starting a savings campaign for fresh containers, where food (leftovers) can be stored at home in a vacuum so that they have a longer shelf life.

Since the start of the collaboration between Lidl and Too Good To Go in 2020, a total of 1.3 million Too Good To Go boxes of fruit and vegetables have been saved in Lidl stores. The action now is a sequel to that. The campaign helps consumers to become more aware of how they handle food (leftovers). By storing the food vacuumed at home, it has a longer shelf life than in standard containers and fewer leftovers end up in the bin, is the rationale behind the campaign. The ultimate goal is to save 73 kilos of food per household – which equates to hundreds of euros.

waste app

Too Good To Go’s waste app connects stores and restaurants worldwide with leftover products for consumers. In 2021, it was no less than 52 million meals saved. With 5 million saved meals in one year, the Netherlands is at the forefront of food savings in Europe. Geertje Zeegers, country manager Too Good To Go: “With our app, we do everything we can to fight food waste, in collaboration with our more than 8,500 partners. In the run-up to the fourth edition of the national Zero Waste Week, Lidl is sending out an important signal and helping its customers to easily store (leftover) food. Especially at home, where no less than 32% of food waste takes place, there is still much to gain.”

Date disc

That savings campaign by Lidl encourages Dutch households to vacuum food and thereby extend shelf life. Customers get a stamp with a purchase of 10 euros, where they save for trays and a vacuum pump. The containers also have a date dial with which the storage date can be set. In times of inflation and looming food shortages, this savings campaign is not only good for the environment, but also for the wallet: households can potentially save on average not only 73 kilos of food per year, but also around 250 euros.

Source: Lidl/@FoodClicks

Author: Steffen van Beek

Related news

Research – Three quarters of the Dutch will soon make different choices regarding shops due to high energy bills and inflation. Discount supermarkets such as Lidl will benefit from this and are expected to see customers overflow from Albert Heijn and Jumbo, among others. Not only that other stores and brands are chosen, there is also a longer waiting time for offers. This is shown by studies carried out by Q&A.

Read message

Food waste – From today, customers can book and buy AH Leftovers packages via the AH app in all Dutch Albert Heijn stores. Leftovers are products that are left over at the end of the day and have an approaching best before date or are about to expire.

Read message

Food waste – HAS University of Applied Sciences holds the first national ZERO Food Waste Challenge together with Aeres University of Applied Sciences, Inholland University of Applied Sciences, Fontys University of Applied Sciences, Food Valley Circular, Young Learning Food Foundation, Together Against Food Waste Foundation and Rabobank. The challenge starts on September 13th.

Read message

Research – Hospitality can make more use of frozen products in the kitchen if it is clear that food waste can be prevented with this. Young people in particular find it less difficult for catering companies to use frozen goods to a greater extent if they know that this prevents food waste. This is evident from research from the freezer manufacturer Iglo, to which @FoodClicks has asked specific catering questions.

Read message

Food waste – A cluster of companies, knowledge institutions, social organizations and governments will work here, under the Circular Food Center’s banner, to reduce the number of bread that is thrown away every day. Bread accounts for by far the largest share of wasted food.

Read message

Food waste – Too Good To Go, the food waste app, is joining forces with 19 food companies, including Unilever, to introduce a new ‘look, smell, taste – before you waste’ brand. The Netherlands is the 13th European country to introduce this brand.

Read message

Leave a Comment