Waste-me-not bag becomes AH Rester Vegetable & Fruit bag

From now on, customers can book and buy AH Overblijvers packages in all Dutch Albert Heijn stores via the AH app. Leftovers are products that are left over at the end of the day and have an approaching best before date or are about to expire. There was already the Waste-me-not bag for fruit and vegetables, it will now be AH Overblijver’s Green & Fruit bag. AH Overblijvers is expected to save a further 4.5 million kilos of food. This step is in line with Albert Heijn’s goal to waste 50% less food by 2030 compared to 2015.


Waste not me bag of fruit and vegetables becomes AH Overstayer’s fruit and vegetables

AH Leftovers
Leftovers are products that are left over at the end of the day and have an approaching best before date or are about to expire. A collection of these products is on sale from today as an AH Overblijvers package. Customers can see which packages are available in their store in the AH app. They can reserve these and pick them up at the store at the end of the day. For an extra affordable price, you can choose from the following AH Overstayer packages: Surprise, Vegetarian, Bakery (Love & Passion bread, donuts and bake-off bread). Bread from Yesterday and the Waste-me-not bag will soon also fall under the AH Leftovers concept. With this national initiative, Albert Heijn is expected to save an additional 4.5 million kilos of food waste per year.

Waste-me-not bag becomes AH Rester Vegetable & Fruit bag
With the Grønt- & Frugtposen – formerly the Waste-me-not bag – 5.5 million pieces of fruit and vegetables, approximately 3.5 million kilos, are saved on an annual basis. For €1.00, customers receive a reusable fresh bag filled with fruit and vegetables that are a little more ripe or have a space, but are still just as tasty. The bag contains all kinds of fruit and vegetables such as apples, onions, tangerines, courgettes and tomatoes and has a value of €3.00. All available bags of that day are in the fruit and vegetable section. This residual variant cannot be booked via the app.

35% sticker
Albert Heijn has used the 35% label for more than 10 years. This sticker is placed on products before 10 and ensures that they are sold at a discount all day long. Products that have a longer shelf life or that customers cannot consume in one day are already discounted in the supermarket chain a few days before the best-before date.


Discount sticker when the expiration date approaches

Dynamic discount
Fresh products are dynamically discounted in more than 125 Albert Heijn stores. Dynamic discount links the discount percentage to the best before date. The system works with an algorithm that looks at the stock in the store and the date, in combination with the expected sales. From that, the algorithm calculates the discount percentage. The calculated discount percentage can be seen on the price tag and is settled automatically at checkout. This also prevents food waste.


Dynamic discount

Mission
Based on the mission, Albert Heijn works for a healthier, social and more sustainable society. Albert Heijn wants to make the food system more sustainable in order to pass on a lively earth to the next generations. Less food waste plays an important role in this. “We think that every kilo of wasted food is one too many. This is not only a huge waste of food and the energy that went into making the product, it also has a negative effect on the climate,” says Henk van Harn, director of merchandising & sourcing at Albert Heijn. “In the chains, in the shops and by tipping our customers, we do everything we can to reduce food waste. With AH Leftovers, which from today are available in Albert Heijn stores and AH to go’s, we are taking another step. ”

Waste-free week
Albert Heijn supports the Waste Free Week, which starts next week. Together Against Food Waste is organizing the fourth edition of the Waste Free Week in 2022. A week that challenges people to waste as little food as possible. The more people who participate, the more food and drink is saved. A simple action for a better climate. More information can be found at www.wastefreeweek.nl.

Source: AH

Leave a Comment