Breitling and Swiss join forces to promote sustainable aviation.

With this new ground-breaking partnership, Breitling purchases sustainable jet fuel for all flights with SWISS. With this, Breitling wants to achieve CO2-neutral flight.

SWISS International Air Lines and watchmaker Breitling have entered into a unique partnership in Switzerland. Breitling will purchase sustainable aviation fuel (SAF) for all its work-related flights with SWISS. Breitling will do this retroactively for the entire calendar year 2022.

With the purchase of the relevant amount of SAF, Breitling will reduce its flight-related CO2 emissions by 80%. Breitling makes its flights completely CO2-neutral by offsetting the remaining CO2 emissions through investments in high-quality carbon offset schemes.

“Achieving CO2 neutrality on our work-related SWISS flights is an important way for us to reduce our emissions and contribute to the sustainable transformation of the aviation industry through the purchase of SAF, which we have done since the ’30s is closely related. .”

Sustainable aviation fuel or SAF is an aviation fuel of non-fossil origin that closes the carbon cycle. The SAF currently used by SWISS is produced from biogenic waste such as used cooking oil and leads to 80% less CO2 emissions than fossil fuels. The synthetic fuels that will be available in the future will be practically CO2 neutral. Sustainable aviation fuels are extremely important to decarbonise aviation. But now SAF is only available in small quantities, and it is therefore crucial that production is ramped up quickly.

Breitling is the official timekeeper on flights from SWISS, which in 2021 became the first commercial airline to fly from Switzerland with SAF. It also takes measures to promote the further development of SAF and to expand the availability of SAF. The airline is also investing billions in the purchase of fuel-efficient aircraft that emit 25% less carbon than their predecessors, and operational activities are continuously optimized.

Dieter Vranckx, CEO at SWISS, says: “With its commitment to SAF, Breitling plays an exemplary pioneering role here. Cooperation like this ensures a concrete acceleration of the production of sustainable jet fuel and promotes the transition to CO2-neutral aviation.”

More information about SAF can be found here.

Concrete actions to achieve the sustainability goals

Through its actions, Breitling works incrementally to improve its materials and processes and embeds sustainability in all aspects of its business. Some of these efforts include:

Salesforce Net Zero: To make the precise calculations needed to become carbon neutral for all measured emissions, the watchmaker implements Salesforce Net Zero Cloud, a carbon tracking system that helps companies improve their carbon footprint. This sustainability solution works from the cloud with a “what if” analysis to help predict where emissions are coming from and where they need to be phased out. In this way, Breitling can strengthen its commitment to the Science Based Targets initiative.

− Sustainable packaging: Breitling created an environmentally friendly, foldable and recyclable watch case – an industry first. The packaging, which is made from 100% upcycled plastic bottles, has been awarded the Solar Impulse Efficient Solution Label, a label for products that address environmental issues without jeopardizing economic growth. This step is in line with Breitling’s goal to eliminate all plastic waste as a brand by 2025.

− Outerknown ECONYL® straps: Breitling has partnered with Outerknown, the sustainable clothing brand founded by surfing world champion Kelly Slater, to develop a series of watch straps made from ECONYL® yarn. This elastic material is made from recycled ghost fishing nets and other nylon waste from the world’s oceans.

− SUGi: This non-profit organization restores urban environments to restore natural biodiversity. Since the start of the partnership with SUgi in 2020, Breitling has planted 17,600 trees and restored an estimated 264 native plant species on 14,400 square meters in 9 forests in 7 countries.

− Ocean Conservancy: Plastic pollution is everywhere in the ocean. Together with the Ocean Conservancy, Breitling plays an active role in cleaning up this waste. In this way, it contributes to healthier oceans without waste.

− Carbon neutrality: Breitling is working to achieve retroactive carbon neutrality for all its measured emissions from 1 April 2021. The brand’s efforts to date have already offset 4,711 tonnes of CO2e emissions.*

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