This is how art and fashion go together

Once you grasp the connection between fashion and art, you can no longer ignore it. From fashion houses starting museums to collaborations between artists and beauty houses: the universe of creators is becoming more and more hybrid.

How two worlds merge

The step towards design, or in a broader sense art, is taken quickly for a fashion brand. Just take the frame of a show, which is often at least as important as the new line itself. It is not for nothing that Jacquemus is one of the most popular designers at the moment: his shows are invariably a combination of art and fashion. Places often stand out for their unusual design, and film and photography play a large role within the brand.

And of course Jacquemus isn’t the only one doing it this way: Dries van Noten once had Japanese artist Azuma Makoto wrap flower arrangements with ice, Raf Simons worked with artist Sterling Ruby for his dresses. Chanel has a book club, Gucci and Cartier a museum, Louis Vuitton and Dior collaborate with artists to design Limited edition bags. The worlds not only merge, they also complement each other.

Power in our wardrobes

Art movements also experience one revival in our autumn and winter wardrobe. Just look at the Art Deco era, known for its abundance of decoration, rich colors and elegance. We saw exactly this style recently at Jil Sander, when she sent a model up the catwalk in a pastel-colored dress, brioche, gloves and crocheted hat. Sculptural art (asymmetrical dresses! oversized coats!) also does well in modern fashion.

Jil Sander Autumn/Winter 22.-23

Eastern EuropeGetty Images

Is fashion art?

Anyway, the same question has raged the aisles for ages: is fashion art? Bazaar thinks so, but that thought is still not the norm. Historically, fashion is still judged differently than painting, music, sculpture or architecture. While fashion is perhaps the purest form of art, if only because live art. Fashion only exists when people ‘step it up’ and in that way you could say we all are artists to be. You often wear something to elicit some interaction, whether it’s as little attention as possible or a lot.

However, it is not a popular idea. As a result, Lisi Herrebrugh of the fashion house Botter even moved to Antwerp because the Dutch often do not seem to consider fashion as art. Yet it is unjustified: names like Haider Ackermann, Ronald van der Kemp, Alai and Schiaparelli prove the opposite time and time again. We still sometimes think about Iris van Herpen’s Transmotion Dress, which was presented by a beautiful short film.

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Designers are fascinated by shapes, colors, historical and social references, innovative production techniques. In that sense, it hardly distinguishes them from painters or architects, who often have exactly the same creative starting points.

Unite these disciplines!

Clothes are ultimately a part of who you are, just like art (interests). For example, Marlou Fernanda, who dresses eccentrically, made a art print to our fifth issue. As a creative person, she is not limited to one genre, she just likes things to overlap. During the creative process, she listens to words, for example: “Interviews and recited poetry are almost always on the table. I write interesting sentences in my notebook, and often something like that comes back later, in the title of a work or on the canvas.’

Fernanda understands what is not yet recognized often enough: That it is not scary to combine disciplines, but that you can get something out of it. Fashion and art only become richer when they enter into a relationship, which fortunately many creators understand so well. Art, fashion, jewelry, interior; all kinds of crafts have one thing in common: they are made with love and evoke emotion.

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