As a result of rising energy and food costs, more and more people have to rely on food banks
Food banks – The food bank expects an increase of at least 40% in new customers. To cope with this growth, the food manufacturers Unox, Iglo, Hak and Bolletje have taken the initiative to donate more products. As a ‘winter collective’, they come to the Food Bank’s aid to help families in need.
Other food producers are encouraged to also join the collective in order to help the Food Bank’s customers through the winter. There is more demand for packed lunches than ever due to the energy crisis and inflation. The situation is already critical in the Food Bank. And winter hasn’t come yet.
Time for action, according to the Winter Collective. “The stories hit hard. Many people who are literally out in the cold, families who go to bed hungry and get up again. This touches our hearts. That’s why we as Dutch brands have asked what we can do to give them a warm home, also this winter,’ says Esther Slegtenhorst – van Spronsen from Unox on behalf of the Winter Collective. Nicole Freid van Hak, co-initiator, adds: “Several large companies have asked the same question. We are now forming a collective together with Iglo and Bolletje, and everyone has committed to increasing the current support for the Food Bank.”
Through the winter together
Unox will donate 500,000 cans and bags of soup to the Food Bank to help people through the winter. Like Unox, which has been a regular donor for years, Hak increases the donation to 600,000 pots of vegetables. In addition, Iglo comes with 10,000 complete nutritious meals and 10,000 vegetable mixes and Bolletje with 120,000 breakfast and snack products. “But much more needs to be done. We hope that more food companies, large and small, will follow suit and join us Winter collective”, says Becky Nascimento from Iglo. Geert-Jan Zandbergen from Bolletje concludes: “We really want to start a movement together. Many types of products are still needed. We can help the Food Bank even better with a wide range of donations.”
The Food Bank is pleased with this additional donation. Leo Wijnbelt, chairman of Food Bank Holland: “This is really heartwarming. These are huge numbers. It is great to see that different Dutch producers from the industry are all contributing in their own way to helping people in poverty.”
Author: Steffen van Beek
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