Nine Dutch companies on a trade mission to India

A Dutch horticultural trade mission to India will take place from 15 to 20 November. The mission is the first joint activity of the multi-year public-private partnership PIB NLHortiRoad2India, the agreement of which was signed in October in Ahoy, Rotterdam.

PIB NLHortiRoad2India aims to position the Dutch horticulture sector as a partner for India to meet India’s growing demand for fresh, safe and nutritious fruits and vegetables.

The delegation will visit the states of Karnataka and Maharashtra and will participate in the Bangalore Tech Summit, Asia’s largest technology event, from 16-18 November. The trade mission was initiated and organized by Dutch Greenhouse Delta (DGD), InnovationQuarter, Rotterdam Partners and the Dutch Embassy in New Delhi, India. No fewer than nine companies participate.

Food safety
Food security is one of the priorities of the Indian government. The demand for safe, fresh and high quality fruits and vegetables in India is increasing. There is also a growing market of consumers willing to pay premium prices for premium products, and that market is only expected to grow in the future due to population growth and increasing numbers of domestic and international travelers.

India’s developing horticulture sector and growing retail and hospitality industries cannot fully meet the demand for locally produced food. Therefore, by working together and adapting innovative Dutch solutions to local conditions, the Dutch consortium HortiRoad2India can support Indian horticulture in producing better quality products. And in return, the food producers can supply hotels, restaurants and supermarkets with products that not only last longer, but are also fresher, healthier, cleaner and produced with fewer resources.

Long-term partnership
The PIB NLHortiRoad2India cluster consists of Dutch turnkey suppliers and specialist companies covering the entire fruit and vegetable chain. Desh Ramnath, Business Developer and Advisor India at DGD: ”The cluster aims to establish long-term relationships with Indian retailers, investors, AgTech companies and greenhouse builders to develop new medium and high-tech greenhouses and improve existing greenhouse facilities. The cluster combines its global expertise with local experience to provide Indian consumers with healthy food while creating jobs and income for all involved. Dutch technology and know-how can also help to improve the production process and extend the shelf life of food. The cluster’s combined knowledge and integrated solutions can support India in growing safe and healthy food locally, using less scarce resources, such as water.”

Program for the trade mission
An attractive public and private program has been put together for this trade mission. In addition to attending the Bangalore Tech Summit, the delegation will visit the University of Agriculture in Karnataka, a hands-on training center and various greenhouse projects. This will be followed by knowledge sessions, in-depth matchmaking sessions and a networking reception chaired by the Consul General. Additionally, meetings with investors, real estate developers, retail and hospitality in Karnataka and Maharashtra are part of the packed 5-day programme.

Participating organizations
The incoming mission is organized by Dutch Greenhouse Delta (DGD), the Consulate General of the Kingdom of the Netherlands in Bangalore, InnovationQuarter, Rotterdam Partners and the Dutch Embassy in New Delhi, India.

The following organizations are participating in the mission: Bayer-de Ruiter Seeds, Hoogendoorn Growth Management, Horti XS, Lumiforte, Koppert, Meteor Systems, Priva, Van der Hoeven Horticultural Projects and Viscon.

For more information:
Dutch greenhouse delta
Europe 1
2672 ZX Naaldwijk
+31 174 385 600
www.dutchgreenhousedelta.com

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