Rubiah Balsem on Entrepreneurship with Confidence Bazaar Powercast

Less than 1% of all investments go to female-led companies. Lancôme believes that should change. Since 2017, the brand has been committed to making every woman the author of her life Write your future, an educational program for women that aims to help them achieve financial independence and learn about leadership. The program focuses on literacy, education and female entrepreneurship.

FEM-START is at Lancôme Write your future-program selected as the first Dutch partner. With FEM-START, Marian and her team teach women how to finance their business, which is in line with Lancômes Write your future-Goal. Marian’s aim is – like the beauty brand – to motivate and inspire women to start businesses and financing Pick up. Interested in more information about coaching and mentors? You can also register for mentoring sessions and online modules via FEM-START’s website.

In collaboration with Lancôme, Harper’s Bazaar launches new episodes of Bazaar’s Powercast, where editor-in-chief Miluska van ‘t Lam talks to women who have designed their own futures, so you can start your business. In this way, we can together ensure that more investment money goes to female start-ups. This week’s guest: art and culture mediator Rubiah Balsem.

Bazaar’s Powercast: Write Your Future

Rubiah Balsem argues for an equal ecosystem where non-Western perspectives are valued equally. She owns Studio Balm, an arts and culture consulting firm that promotes creative leadership. In the world of art and culture, she mainly deals with directors of cultural institutions such as museums and theatres. Ultimately, she also advises several CEOs of non-profit organizations. Rubiah explains in this episode of Bazaar’s Powercast that you also achieve success with a good dose of confidence.

Trust in management

How does Rubiah deal with the various leaders she receives in her studio? ‘There are managers, I immediately ask: what does management mean to you? As a person, but also the leadership you must have within the cultural institution: how do you see it? And then we have to dissect it. It also means the question: when is your leadership a success? What does it mean? These two questions are becoming increasingly relevant, both in the cultural and corporate world.’

Confidence is key in management, but also as a consultant, Rubiah must have a good amount of self-confidence to give the right advice to those managers. How does she ensure that she is comfortable in her own skin? ‘As leaders, we also have to share that we are not feeling well. There is much more need for sincerity and openness, that is the reality of life. In this way, you create a common self-confidence in the workplace and you also make it more human right away.’

Shared trust

Shared confidence is what the workplace needs, but Miluska wonders how you can ensure it. ‘First of all, as a manager, you have to recognize that you are not a five-legged sheep, we often tend to keep all the balls in the air. How do you involve your team in this? One of the most important things for me is creativity. It is primarily about creating space for curiosity. People want to feel that involvement comes from their own curiosity. Sometimes work and personal life are so far apart, when we should be building that bridge much more.’

Want to know more about Rubiah’s lessons and learn how to optimize your confidence as a leader? And learn from her how to talk about your business with conviction? You can listen to the full episode of Bazaar’s Powercast x Lancôme with Rubiah Balsem below and on Spto tell.

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