Too Good To Go and Unilever take the next step in the fight against food waste. From today it is possible to have a package of products from Unox, Knorr, Calvé and Conimex delivered to your home via the Too Good To Go app, directly from the manufacturer to the consumer. Both parties have worked together for a long time to offer packages of products that can no longer be offered through the regular channels. With this new home delivery function, food waste is structurally prevented.
Via the Too Good To Go app, you can reserve products that would otherwise be thrown away and pick them up at a nearby restaurant, bakery or supermarket. A new feature has now been added; order and have a package of Unilever products delivered to your home, which can no longer be offered through the usual channels. This enables national coverage. People who live far from participating locations or who cannot find convenient pickup times can now order packages to be delivered to their homes. In the past two weeks, a test has been carried out among a selected group of consumers. This test was very successful and can now be rolled out on a large scale.
The content of the package currently only consists of Unilever products. In the future, a package will consist of many more different products. Unilever and Too Good To Go
encourage other food companies to join and reduce food waste together.
From intermediary to direct provider
For Too Good To Go, this step means adding a new business model to their existing operations. They become a direct supplier of food and no longer just an intermediary. This means that they can now save more food, e.g. directly from manufacturers. In addition to the Netherlands, it is already possible in Denmark to save food directly from the producers. By taking this step, the 3.5 million Dutch consumers on the Too Good To Go app can now also save food from being wasted earlier in the food chain.
Geertje Zeegers, country manager Too Good To Go Holland: ‘At Too Good To Go we are always looking for new ways to combat food waste. I’m very glad we got through
partnership with Unilever can now offer products directly to consumers. In the future, we would like to offer a more varied package. We know that a lot
producers are looking for solutions to combat food waste. We therefore hope that more manufacturers will join and want their products through this home delivery service
offer. Because only together can we really fight food waste.’
Together against food waste
Unilever and Too Good To Go have been working together for some time. The collaboration started in 2020 with a pilot in Rotterdam, where 1,000 product packages were offered. Next up is this pilot
scaled up, and in total more than 400,000 products were saved. In addition, several Unilever brands, including Unox, Knorr, Conimex and Hellmann’s, are part of
introduced a new label on their packaging with Too Good To Go: ‘look, smell, taste – before you waste’. This brand allows consumers to trust their senses more often instead of just the ‘best before date’ (best before date) and thus prevents food waste in the home.
Debora van der Zee – Denekamp, General Manager Unilever Nutrition Northern Europe: ‘In the Netherlands, we have halved our food waste in the past two years, from production to the supermarket shelf, and we continue to reduce food waste to zero. Together with Too Good To Go, we have already taken major steps to combat food waste in the Netherlands and Denmark, among others. Now that Too Good To Go will deliver products directly to the home, people can still enjoy our products easily and cheaply, which can no longer be offered through the regular channels.’
the content of the package
The package contains products from, among others, Unox, Conimex, Knorr and Calvé, of which the best before date is a week to several months later than the time of purchase. Production planning tries to plan as efficiently as possible to prevent food waste. Nevertheless, it sometimes happens that the demand for products changes unexpectedly or that there is
unforeseen circumstances arise. A seasonal product such as pea soup is difficult to plan because you simply sell more of it in a cold winter than in a warm winter. In this case, you know in good time that products can no longer be delivered to supermarkets.
Food waste in numbers
- Worldwide, more than 1/3 of food is wasted, and food waste is responsible for 10% of global CO2 emissions.
- Every kilogram of food that is wasted represents around 2.5 kg of CO2 emissions (source: FAO).