Too Good To Go fights food waste with Unilever and starts home delivery

The content of the package currently only consists of Unilever products. In the future, a package will consist of many more different products. Unilever and Too Good To Go therefore encourage other food companies to join and reduce food waste together, says partner Unilever.

Via the Too Good To Go app, you can reserve products that would otherwise be thrown away and pick them up at a nearby restaurant, bakery or supermarket. A new feature has now been added: order and have a package of Unilever products delivered to your home, which can no longer be offered through the usual channels. This enables national coverage. People who live far from participating locations or who cannot find convenient pickup times can now order packages to be delivered to their homes. In the past two weeks, a test has been carried out among a selected group of consumers. This test was very successful and can now be rolled out on a large scale. The content of the package currently only consists of Unilever products. In the future, a package will consist of many more different products. Unilever and Too Good To Go therefore encourage other food companies to join and reduce food waste together.

From Intermediary to Direct Provider For Too Good To Go, this step means they are adding a new business model to their existing operations. They become a direct supplier of food and no longer just an intermediary. This means that they can now save more food, e.g. directly from manufacturers. In addition to the Netherlands, it is already possible in Denmark to save food directly from the producers. By taking this step, the 3.5 million Dutch consumers on the Too Good To Go app can now also save food from being wasted earlier in the food chain.

Geertje Zeegers, country manager Too Good To Go Holland: ‘At Too Good To Go we are always looking for new ways to combat food waste. I am very pleased that the partnership with Unilever means that we can now offer products directly to consumers. In the future, we would like to offer a more varied package. We know that many producers are looking for solutions to reduce food waste. We therefore hope that more manufacturers will join and offer their products through this home delivery service. Because only together can we really fight food waste.’

Together against food waste
Unilever and Too Good To Go have been working together for some time. The collaboration started in 2020 with a pilot in Rotterdam, where 1,000 product packages were offered. This pilot was then scaled up and in total more than 400,000 products were saved. In addition, several Unilever brands, including Unox, Knorr, Conimex and Hellmann’s, have introduced a new label on their packaging as part of the collaboration with Too Good To Go: ‘see, smell, taste – before you waste’. This brand allows consumers to trust their senses more often instead of just the ‘best before date’ (best before date) and thus prevents food waste in the home.

Debora van der Zee – Denekamp, ​​General Manager Unilever Nutrition Northern Europe: ‘In the Netherlands, we have halved our food waste in the past two years, from production to the supermarket shelf, and we continue to reduce food waste to zero. Together with Too Good To Go, we have already taken major steps to combat food waste in the Netherlands and Denmark, among others. Now that Too Good To Go will deliver products directly to the home, people can still enjoy our products easily and cheaply, which can no longer be offered through the regular channels.’

the content of the package
The package contains products from, among others, Unox, Conimex, Knorr and Calvé, whose best before date is a week to several months later than the time of purchase. Production planning tries to plan as efficiently as possible to prevent food waste. Nevertheless, it sometimes happens that the demand for products changes unexpectedly or that unforeseen circumstances arise. A seasonal product such as pea soup is difficult to plan because you simply sell more of it in a cold winter than in a warm winter. In this case, you know in good time that products can no longer be delivered to supermarkets.

Food waste in numbers
• Globally, more than 1/3 of food is wasted, and food waste is responsible for 10% of global CO2 emissions.
• Each kilogram of food wasted represents approximately 2.5 kg of CO2 emissions (source: FAO). –

About Unilever and food reduction
“Unilever aims to halve food waste by 2025 In our Unilever ‘Future Foods’ strategy, we have committed to halving food waste across our activities from factory to shelf by 2025, 5 years ahead of the UN’s 2030 Goals (SDG). We cannot achieve our mission to protect and preserve food alone. That’s why we work with partners, such as Too Good To Go, along the entire food chain to change the system and help stop food waste. Unilever has also worked with the Food Bank for many years . Unilever donates more than 1 million products every year and in the past 3 years it totaled more than 6 million products, so large amounts of products were not wasted, but ended up with people who can use it. The number of products, which Unilever donates to the Food Bank every year, will not change due to the collaboration with Too Good To Go.’
(source: Unilever)

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