From subsidiary to large exotic specialist

Bud Holland has been located in one of the buildings of the auction site in Delft since 1969 as a subsidiary of a Belgian company. Since 1972, Paul van Pelt has been responsible for the management. In the early days, produce was only imported from the United States, such as celery, iceberg lettuce, and radishes. A few years later they looked to expand the package and started importing exotic goods. Bud Holland has now grown into one of the leading trading companies specializing in exotic products.

Mr. Paul van Pelt, director of Bud Holland

Vegetables imported from the United States arrived in refrigerated containers or refrigerated ships. Back then, it was not yet possible to cool optimally, as it is today, so it often happened that the goods arrived in bad condition. These imports did not form a strong basis for continuing on this basis, so a wider package was sought. In 1975, Bud Holland became a completely independent company.

Modern pallet racks in the cold stores

Sir. van Pelt: “In terms of expanding our package, we were faced with the choice of which products to import: bulk products or exotic products, which at the time were still imported to a very limited extent. Another alternative was to grow fruit and vegetables ourselves The area suitable for this had to meet three basic requirements: first, the climatic conditions had to be favorable, second, the soil had to be good, and finally, the region had to have good connections with Europe. This area was found in Senegal, where we cultivated 500 ha. Bud Senegal was founded for this purpose. We grew different types of vegetables such as tomatoes, iceberg lettuce, green beans and melons. Afterwards, the government of Senegal took over this plantation in its entirety and exploited it for its own account.”

The model of the new building

Bud Holland now carries the total exotic package, including vegetables out of season. Over the years, the import of almost all exotic goods and vegetables has grown significantly. is now common knowledge [1988] kiwi, mango, avocado and passion fruit. “We mainly import mangoes, melons, limes, grapes and papayas from Brazil. These arrive here by boat or plane. Pineapples, corn, mangoes, green and white asparagus, haricots, green beans and passion fruit are imported from various African countries. in the later years, the Asian countries have assumed an increasingly important role. An important exporter is Malaysia, where the carambola comes from. Star fruit is a fruit that is increasingly in demand. We import about 100,000 boxes of this alone each year. This fruit is “It is very popular here because of its good quality and appearance. In addition, it comes in good packaging. All these positive points make it an ideal exotic fruit for retailers and chain stores. Furthermore, the import of Thai products is also increasing. .” said Mr. van Pelt.

100,000 boxes per year through Bud

“The quality of the packaging can vary a lot, it is different from country to country. Kenya, for example, supplies poor quality cardboard. The packaging is often tailored to the mode of transport, by ship or by plane. In virtually all countries they have product is the shipment is chilled. But this does not go as desired everywhere If the fruit is sent by reefer container or reefer ship, it now arrives in good condition The fruit can be stored at the desired temperature an exception. It is not known exactly at what temperatures the plane is cooled. It will be which were never agreed upon.. As far as refrigeration is concerned, you are actually completely dependent on the insight of the captain, who undoubtedly has general guidelines at his disposal. an aircraft’s cargo hold, different types of fruit are usually put together. The goods that arrive by plane, usually lands at Ams terdam, Brussels, Paris or Frankfurt,” said Mr van Pelt.

“We currently trade 2.5 million packages. Two years ago it was still 2 million packages. About half of the imported products remain in the Netherlands. The other half goes to West Germany, France, England, Belgium, Switzerland and Scandinavia .”

Bud Holland will start construction this year, which means that the total built-up area will be 3,000 m2. There will be new cold stores with a total area of ​​1,400 m2. A new office space will also be made available. “Due to the favorable location in close proximity to the larger cities, Westland and the ports of Rotterdam, we stay in Delft.”

Source: Primeur 07 – Volume 03 – 14 October 1988

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